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PROFESSIONAL WEB DESIGN

Why Professional Web Design Matters

Your website needs to harmonize functionality with beauty, enticing visitors to explore pages while supporting your commercial and marketing efforts. It’s a careful balancing act between utility, aesthetics, and tangible results.

In a digital world, your website may be more important than your storefront. A good website serves as the home base for digital marketing campaigns and lead-generation initiatives.

But it’s more than that. Your website gives your customers a sense of who you are as a company. The digital experience you create is going to offer them a hint as to the customer service they can expect, and that means you can’t shortchange your website design.

Potential customers will find your site through organic search, social media, ad campaigns, and routes, you may not have even considered yet.

When they arrive, it’s your web design that will tell them what you’re all about & why it should matter to them.


How Our Design Process Works

Martinny website design services can help you find that perfect balance and create a website that serves as the centerpiece of your online presence.

Our web design and development team uses the latest search engine optimization (SEO) and user experience (UX) best practices to craft mockups and websites tailored to any business and industry.

As an agency working with clients in a wide range of industries, including health care, technology, software, finance, manufacturing, education, and more, we have the in-house knowledge to cater our professional web design services to your brand. Whether you need a consumer-facing e-commerce website, a business-forward site to promote B2B services, or something else altogether, we’re ready to help.

Most website design or redesign projects follow these basic steps:

  • Review Site Architecture

    Before we get started, we want to know how your site is currently organized, and whether it’s in line with the best practices for your industry. We’ll make suggestions for how to re-organize your pages and navigation, visually delivered via wireframe.

  • Collect Website Assets

    Maintaining brand consistency is important in a website redesign, as returning visitors should recognize immediately that you’re still you, just with a new look. You’ll provide the logos, colors, typefaces, and other elements that define your brand so our designers stay on-brand throughout the process.

  • Create Beta Site

    Your web designer will create a fully functioning website on our development server. You’ll have the opportunity to explore it as if it’s your actual site, pointing out changes you’d like to see and the parts we got just right. Three complementary rounds of edits ensure your completed redesign is perfect.

  • Conduct Quality Assurance Testing

    Once you give us the thumbs-up on your custom web design, we’ll make sure the look and layout remain consistent across all devices (desktop, mobile, and tablet) operating systems (including iOS and Android) and browsers, (Google Chrome, Mozilla Firefox, Safari, and others).

  • Launch the Site

    With your site polished and ready to go, now’s the time to launch it. We’ll work with you to determine the right day and time to go live with the new-and-improved site. Your consultant can create a go-live plan that helps ensure it’s crawled correctly and communicated across your audiences, including submitting your new sitemap to be indexed by the leading search engines.

  • 30-day Support Period

    Following your site launch, we’ll be on stand-by to help out with any issues or questions that may arise. We’ll also train you on the new site so you and your team feel completely comfortable with making changes to the copy or other on-page elements. If small changes are necessary during this period, we’ll take care of them in a timely manner.

Do you want to get our quality service for your business?